22% on TRANSPORTER 3 (2008).įinally, Audi’s logo is visible in 90% of its screen time in THE TRANSPORTER REFUELED (2015). It is only 13% in THE TRANSPORTER REFUELED (2015) vs. There is also a decrease in the % of screen time in which Audi was seen in the background. These are shots that are solely meant to show the vehicle without being close-ups. In THE TRANSPORTER REFUELED (2015), Audi is shown in an obvious way in 5% of its screen time vs. This mean they are clearly seen on screen but are not getting particular attention beyond their use. In terms of how discernible the vehicles were in the various movies, we see that in around ¾ of their respective screen times they were all shown subtly. This is less than the 11 ½ minutes it had in TRANSPORTER 3 (2008) but far more than in TRANSPORTER 2 (2005) or BMW’s 6 ¾ minutes in THE TRANSPORTER (2002). screen timeĪudi has almost 10 minutes of screen time in THE TRANSPORTER REFUELED (2015). BMW in THE TRANSPORTER (2002) was less visible than Audi in any of the other movies.įor a more in-depth view of the visibility we look at the various aspects of the Brands’ exposure. It did however receive substantially more than in TRANSPORTER 2 (2005). When factoring in all of the above, we find that Audi receives slightly less total visibility in THE TRANSPORTER REFUELED (2015) than in TRANSPORTER 3 (2008). These include screen time, logo/name visibility and product discernibility. In order to measure the overall visibility of Brands in entertainment, Concave Brand Tracking records an array of exposure metrics. These metrics include exposure, the demographics of the individuals associated with the vehicles and how Audi is contextually portrayed. In this article we will look at a variety of metrics of Audi’s presence and portrayal in the TRANSPORTER franchise. The latest movie features a completely new cast but has one very familiar “character” from the last 2 installments, Audi.Īfter starting off the franchise with Statham at the wheel of 1995 735i BMW in THE TRANSPORTER (2002), Audi became the starring car Brand in all the subsequent TRANSPORTER movies, including the latest one. He's not the first action star to vacate a successful franchise, either - these actors, below, also let the show go on without them.THE TRANSPORTER REFUELED (2015) is the reboot/prequel to the TRANSPORTER trilogy which came out between 20 and starred Jason Statham. The actor recognized a bad deal when he saw it, thus made the call to cut ties. Statham's presense is a major part of the first three Transporter films, so it's strange that he wouldn't even be offered a script before committing. I would have loved to have done it, but you can't really sign on without doing a script, and to sign on for three of them? And to get paid a pittance? I just couldn't see the value in that. But they wanted me to sign on and do three more films without even seeing a script, and they offered me less money to do three than I'd get paid for one! So it was a business decision. Statham was approached to take part in the film, and told Vulture why he decided to pass on reprising the role: It was obviously a great experience doing those films, and I would have loved to keep doing it. So, was the original actor simply too old to play the part? Why isn't Jason Statham in The Transporter: Refueled ?Īge has nothing to do with the recasting of Frank Martin. Skein plays a younger version of Martin in this prequel. This one stars former Game Of Thrones actor Ed Skrein, who was himself recast in that show with Michiel Huisman. After playing the most badass courier in existence for three Transporter movies, Statham is not Frank Martin in the new film. But you've probably noticed that he's not the man incapacitating gangsters and hot-tubbing with half-naked women in the trailer for The Transporter: Refueled, opening in theaters Friday. Jason Statham spent this summer running the box office with Furious 7, so he definitely hasn't hung up his action star uniform.
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